Never much of a nerd growing up, he was more about muddy knees, Lego, and long afternoons playing footy in the park than computer screens and cassettes. While his mates picked consoles, he chose a pool table, and the creative path that followed was anything but typical. After discovering a love for art and graphics, he ditched the degree route and took the smarter option: a hands-on course at Stockport College that led him into the world of advertising.

From the late 80s onwards, he lived and breathed the old-school ad game. Layout pads, marker pens, TV, radio, print, big ideas, long lunches and award shows. He cut his teeth at one of the North’s top agencies and spent nearly 30 years crafting campaigns that stood out before “digital” became the buzzword it is today.

Now, with one foot in the classic ad world and the other learning to love the “dirty world of digital,” he champions bold, relevant, idea-led marketing in a sea of noise and nonsense. The tech might have changed, but the need for standout thinking hasn’t, and he’s here to deliver it.