“Stop seeking to be amazing, start being useful.” Jay Baer If the considered seeking to be amazing or brilliant doesn’t do it for you, aim to be useful as an alternative. Is the world making good use of you? After thirty years with this query in his head, Jos Burton made up our minds to make himself useful and have a go at answering the question. Be Useful is a compilation of ideas, models and insights that the writer has found useful in his thirty years working with people in Learning & Development across quite a lot of organisations. Being useful is a straightforward strategy to find meaning and purpose to your life and work, through service to others.