A self-proclaimed ‘web dinosaur’, he’s been building and ranking websites since the pre-Google days, back when floppy disks and 56k dial-up were cutting-edge. From programming on a ZX Spectrum in the 80s to running high-level digital campaigns today, he’s seen it all – the black hat hacks, the corporate shackles, and now, the shift to ethical, authentic online influence. With deep expertise in PPC, SEO, data analysis and audience targeting (and a past life as one of the biggest spammers in the world – true story), he’s traded tricks for transparency. Part educator, part digital detective, he’s on a mission to help others sell smarter, stay private, and play fair. Also: family man, fisherman, lover of the outdoors, and probably one of the most principled marketers you’ll ever meet.