Writing first-hand about her own experiences building several successful businesses in her sixties, Melinda inspires and motivates the reader to look at what they have achieved in their life and to use those skills to create something new and financially valuable. The book teaches the reader to market their talents, by offering consultancy and online courses to those who will truly value those skills.
Melinda Says “People in their 50’s have a wealth of experience and knowledge that is criminal to be left to go to waste. New businesses fail year in year out because of the pitfalls new start-ups face that they just aren’t aware of and yet, the over 50’s already have the knowledge to avoid them, they just need the confidence to take what they know and build on it. Being told they’re not valued is simply ridiculous.”
The business coaching and global e-learning market, which mainly involves online coaching and digital learning platforms is expected to reach a combined value of more than $325 billion by 2025!
Melinda’s straight talking and funny approach to the world of online marketing is designed to dispel fears around the internet, and to provide a simple and accessible formula to be part of this booming market by turning personal knowledge into income.
Melinda continues “I am now 72 and I waited until my sixth decade before finding my true path to living successfully. I suddenly realised that the things I had learnt in the wobbly, rewarding journey of my life were my most valuable assets and that, with the help of this magical phenomenon called the Internet, I could share what I had learnt from my journey and could actually help lots of people, including myself, to live the life of their dreams.”
The over 50’s are often isolated and post retirement, can also suffer from loss of self-worth in addition to loss of income. The fact is, that in both health and mental ability, we are 20 years younger than our parents were at our age and many of us could have 40 or 50 good years ahead of us.
If you know enough to chat to your friends on social media, put together a Word document, send an email and upload a photo, you have enough computer knowledge to get you going.”