As you may know, last week I attended the London Book Fair.  To be honest I had a fair amount of trepidation on the days running up to it, for a sole proprietor that was a lot of expense, time and energy – so was it worth it?

I can honestly say that it was.

I was lucky enough that my stand was in an area that had good footfall but more importantly I was surrounded by people who not only had exhibited for many years but who were willing to share their knowledge and experience.

Overnight I gained a support network. I was given a crash course on how to manage a successful stand, advice on how to make the most of the 3 days and industry information that no amount of Googling would have given me.

On the first day of the show I was on my own, the obvious fears of leaving the stand for coffee breaks were non existent as the lady next to me ensured that all my valuables were safe, the gentlemen opposite made the most fabulous Beduin coffee and tea and when they though I was flagging made sure I drank and ate dates.. Their generosity knew no bounds.

Everyone I spoke to took the time to share knowledge and be relaxed and friendly.  Sure the big stands were open only to those with appointments but that didn’t matter.

I met some of the most eccentric, funny, determined characters all willing to take time out and chat. And on top of that I surpassed all of my goals and came away a better publisher for it.

So if you’re asking me – would I do it again? In a heartbeat!

And a special thank you to Jude Winwood & Claire Fisher for coming down and being my lovely assistants 🙂

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